Roles and Responsibilities: Develop and implement innovative strategies to drive user growth and retention. Lead and optimize performance marketing campaigns, including paid advertising, to maximize user acquisition and ROI. Oversee SEO/ASO initiatives to improve organic visibility and increase website traffic. Utilize advanced marketing automation tools and techniques to create personalized user experiences, and drive user engagement. Conduct in-depth analysis and derive actionable insights from user data to track KPIs related to growth and retention, and drive data-driven decision-making. Collaborate closely with cross-functional teams, such as product, design, engineering and analytics, to align growth initiatives with the overall company vision and objectives. Assist in A/B testing and experimentation to refine growth strategies and improve overall user experience. Collaborate with the product team to provide insights and recommendations for product enhancements based on user feedback and growth objectives. Ǫualifications: MBA from a Tier 1 institute. 2 years’ experience in roles focusing on marketing automation, performance marketing, and organic growth is a plus. Exceptional analytical skills and the ability to derive meaningful insights from complex data sets to optimize marketing strategies and drive growth. Proficiency in utilizing marketing automation tools, performance marketing platforms, and analytics tools (e.g., Google Analytics, WebEngage, Mixpanel, AppTweak, Appsflyer, ). Excellent communication and interpersonal skills, ability to collaborate with cross-functional teams. Strategic and innovative thinking to identify new growth opportunities and develop marketing initiatives. Strong project management skills, with the ability to prioritize tasks, meet deadlines, and handle multiple projects simultaneously.