Durga Puja: Boosting Women Entrepreneurs' Financial Success

The Durga Puja 2023 date is almost here. It is one of the most important Hindu festivals. Durga Puja celebrates the victory of Goddess Durga over the demon king Mahishasura, symbolising the victory of good over evil. It is the biggest festival in West Bengal and is also celebrated with grandeur in Bihar, Jharkhand, Odisha, Assam and Tripura.

To celebrate this, Durga Puja pandals (temporary stages) are constructed and idols of Durga and her four children Lakshmi, Saraswati, Kartikeya, and Ganesha are installed. Devotees visit these Durga Puja pandals to offer prayers and participate in various rituals like Aarti and Bhog(offering of food).

How to be Financially Independent?

Let’s enrich ourselves with personal finance knowledge on this auspicious occasion. You become financially independent when you have enough financial resources that you don’t rely on anyone to support you. You can only achieve this when you make wise decisions about your money and adopt healthy financial habits.

Women entrepreneurs should aim to become financially independent because it will help them to pursue their goals. They can explore new opportunities and excel in their entrepreneurial journey without the money problems holding them back.

Here are a couple of things you can do to start your journey of financial independence –

1. Set Financial Goals

It becomes easier to do anything once you know the end goal. Hence, the first step toward financial independence should be setting financial goals. This Durga Puja 2023, make financial goals that are specific, achievable and time-bound.

Financial goals also help you to stay motivated to make better decisions about money and avoid impulse purchases. As a woman entrepreneur, setting financial goals will give you more financial stability which will enable you to focus more on growing your business.

2. Make a Financial Plan

Once you have clarity on your financial goals, the next step is to build a roadmap to achieve them. Financial planning includes activities like evaluating your present situation, creating a budget and making an investment strategy. Make sure that your financial plan accounts for all the necessary factors like emergency expenses, inflation, marriage, children, taxes and retirement.

3. Save And Invest Money

The two most important steps in achieving financial independence are savings and investments. Saving involves putting aside money for future use. It gives you a financial cushion that you can use to cover planned and emergency expenses in future. Investing means buying assets like stocks, bonds, mutual funds and real estate that are likely to appreciate oDone 13th Febver time and make you more wealthy.

Saving and investing will give you financial security and peace of mind, allowing you to focus on your business without financial stress.

4. Build an Emergency Fund

An emergency fund protects you and your money during unforeseen expenses such as job loss, medical emergency and other unexpected events. You should aim to save 3-6 months of living expenses in your emergency fund. It is advised to choose an investment option that is secure, easily accessible and safe from market fluctuations like a savings account or a short-term fixed deposit. Lastly, please ensure that you use your emergency fund only during times of crisis.

How Goddess Durga Inspires Women in Entrepreneurship

The life of an entrepreneur is anything but easy. To deal with all the challenges that business and market throw at you, you can get inspiration from goddess Durga and her life story. She is the epitome of courage, strength and wisdom.

Her triumph over Mahishasura is a testament to the power of self-belief and determination, two qualities essential to succeed in business.

Her multiple arms, each holding a different tool or weapon, symbolise her ability to multitask. This is an inspiration to women entrepreneurs, who often have to juggle with many tasks simultaneously in their business and personal lives.


This Durga Puja 2023, seek the blessings of goddess Durga and take necessary steps towards a prosperous financial future. You can learn the Dos and Don’ts of personal finance planning by reading this blog.

In case you find yourself in a situation where you need money urgently, you can take an instant personal loan up to ₹5,00,000 in no time from the Zype app. You can complete the loan application process in less than 8 minutes by entering your basic details and your credit limit offer is generated in less than 60 seconds. Click here to download Zype App.

Must Read: Dussehra Festival 2023: How to Celebrate the Festive Season without Incurring Debt

Frequently Asked Question

What is the significance of Durga Puja for women entrepreneurs?

Women entrepreneurs can learn from goddess Durga how to empower themselves by embracing their inner strength and developing an attitude to confidently move forward in their entrepreneurial journey.

What are the key rituals associated with Durga Puja?

Worshippers celebrate Durga Puja by installing the idol of Goddess Durga, performing pujas, and immersing the idol in water at the end of the festival. 

There are many other rituals observed like Sindoor Khela, Sandhi Puja, and Kumari Puja.

How can women entrepreneurs draw inspiration from Goddess Durga?

Goddess Durga’s life inspires women entrepreneurs to be courageous and determined. We all can learn the importance of self-belief and self-reliance from her stories to overcome challenges in life.

What is the Durga Puja 2023 date?

Durga Puja date 2023 – 20 October to 24 October.

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